Market analysis of China’s cold storage manufacturing industry.
Cold storage is one of the important infrastructures in the cold chain logistics industry. In recent years, the number of cold storage in my country has increased, but it is still insufficient compared to the huge market demand. According to data from China Internet of Things, the national cold storage demand in the first half of 2018 exceeded 1.5 million square meters, a year-on-year increase of 14.9%. At present, the domestic demand for cold storage is mainly concentrated in Beijing, Shanghai, Guangzhou and Shenzhen, as well as Fujian, Tianjin, Zhejiang, Jiangsu, Shandong, Chongqing, Henan and other places. Market analysis of China’s cold storage manufacturing industry.
Cold storage, as an important tool for fresh-keeping storage in cold chain logistics, is related to many market segments. Among them, third-party logistics companies have the largest demand for cold storage, while food processing companies have the smallest demand.
Companies in the six sectors in the above figure have greater demand for cold storage. Their demand for cold storage is mainly due to: first, the need for new distribution warehouses due to business expansion in different locations; second, the expiration of the existing cold storage contract or the upcoming demolition; third, Seasonal business needs require temporary cold storage for turnover; fourth, there are new entrants, and key cities need the support of cold storage outlets. The demand for cold storage is increasing, and the concentration area of the cold storage leasing market is similar to the demand concentration area. According to incomplete statistics, in the first half of 2018, the leasable area of cold storage nationwide exceeded 3.3 million square meters, a year-on-year increase of 12.1%. The scope of leased cold storage is mainly concentrated in Beijing, Shanghai, Guangzhou and Shenzhen, as well as Hubei, Shandong, Jiangsu, Liaoning, Shandong, Henan and other places.
By comparing the cold storage demand heat map and the cold storage rental heat map, it can be seen that the domestic cold storage supply and demand pattern has the following characteristics: supply and demand in cities such as Beijing, Shanghai, Guangzhou and other cities are booming. Fujian, Zhejiang, Guizhou, Henan and other places have strong demand and insufficient cold storage. These are mainly second-tier provincial capitals and will face a new round of rapid economic development and consumption upgrades, and the cold storage market will further expand in the future.
There is a relative surplus of cold storage in Hubei, Hunan, Shandong and other provinces and cities. First of all, in the operation of cold storage, find the correct positioning to achieve differentiation. Secondly, the surplus of cold storage is not only because of low demand, but also because the cold storage itself cannot meet demand. The price is the only highest price in Beijing. Beijing’s cold storage is already relatively in short supply, coupled with the continuous rectification and shutdown of non-compliant cold storage at the end of last year, resulting in a shortage of cold storage resources in Beijing, and prices have naturally risen; cold storage prices in Shanghai, Nanjing, Guangzhou, Shenzhen, Haikou, Kunming and other places are relatively Higher. Among them, the first four are typical first-tier or quasi-first-tier consumer cities. With the tightening of the policy environment, the price of cold storage will rise further. In the latter two cities, the prices of cold storage also tend to be high due to factors such as the natural climate and the attributes of production areas. Most cities have little volatility, and supply and demand are balanced.
The price is between 2.5-3 yuan, but in cities like Hangzhou, Tianjin, Chengdu, Chongqing, etc., with the increase in demand, the price of cold storage has room to rise. The price of cold storage in a few cities is not high. For example, Yinchuan, Hohhot, Taiyuan, etc., are mainly due to the relatively slow consumption upgrade speed, the average economic level, and the irregular cold storage market. More materials and analysis come from the “2018-2023 China Cold Storage Market Prospects and Investment Opportunities Research Report” released by the China Commercial Industry Research Institute.
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